Asset management is the process of efficiently managing and optimizing the assets of an organization or individual to ensure the best financial and operational performance. It involves assessing, acquiring, operating, maintaining, and reinvesting in assets such as fixed assets, financial assets, and human resources. The goal of asset management is to maximize the value of assets over the long term, enhance profitability, and reduce risks through monitoring, analysis, and strategic decision-making. Effective asset management can improve financial conditions and help maintain a balance between returns and risks for an organization.